Rutger van Aken's profile

Analphabetical Symbols

I dissected a chapter on Analphabetical Symbols by Robert Bringhurst, looking up every single word or combination thereof on the European Union Intellectual Property Office database, marking it and creating a footnote list of 762 registered IP's. 

The publication tries to explore the power abstraction has on our language and the role of the trademarked symbol. An absurd showcase of how capitalism ties commodities to our language. I found that it's not just interesting to see which companies trademarked which words, but which words have not yet been claimed by capital and why.
Analphabetical Symbols
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Analphabetical Symbols

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